Content Creator Guide

Welcome to the Content Creator Guide! We will give you a short introduction in the world of online publishing to make it easy for you to create amazing content that also performes well with search engines.

For any kind of articles you want to publish on prime-surfing.de we have a rule catalogue which you can find in our terms & conditions. As a content creator you have to follow those rules and accept them if you are using our publishing service. For any article you want to publish we need to make sure that it’s a unique piece of content. This is necessary as Google will decrease our website ranking in case of so-called „duplicate content“.

Find out more here:
https://www.seo-kueche.de/lexikon/duplicate-content/ (de)
https://moz.com/learn/seo/duplicate-content (en)

Available publishing formats

As a content creator you are able to build up your own channel on prime-surfing.de and spread your news and stories to more than 20.000 monthly readers. We offer two different types of content which you are able to publish. The classic article with a featured image and the video article which shows a video instead of a featured image.

Classic Article

The classic article is a powerful feature which gives creators the possibility to publish unique content and build amazing articles. Enjoy a full html editor and create stunning articles including videos, pictures and much more.

Video Article

The video article is the right choice in order to spread visual stories. Just embed your YouTube video, add a description with a full html editor and add pictures and further information about the video. With our stunning video template your clip is in the main focus and presented in the right way to the readership.

Keyword Research

Keyword research is the main work if you want to create a good performing article. Make sure to do your best job in case of research for keywords as this is very important for long-term traffic on your article. There are several tools you can use to find potential keywords for your piece of content. Make sure your main keyword is relevant for search engines and has enough monthly search volume. Also check your keyword competitors in case of paid ads and organic rankings. It will be hard to get good results if you have many companies paying for ads based on your keyword. Better focus on so called „long-tail keywords“ as they are getting more and more popular.

What exactly works the Google Search? Here we go:
https://www.google.com/search/howsearchworks/ (de & en)

Find out more about long-tail keywords here:
https://www.sem-deutschland.de/inbound-marketing-agentur/online-marketing-glossar/long-tail-keywords/ (de)

https://neilpatel.com/de/blog/eine-schrittweise-anleitung-zur-integration-von-long-tail-keywords-in-deinen-blog-posts/ (de & en)

Google Suggest

Use the Google Search to discover suggestions from Google related to your keyword. Just start typing your keyword and a list will popup with suggestions from Google. Note those keywords and try to find new related keywords by adding more words to your search.

Keyword Planner

If you have a Google ads account you can use keyword planner to look at search volumes of specific keywords. Adding those keywords to your ad-plan will give you an idea about search volumes.

Link: ads.google.com/home/tools/keyword-planner

Neilpatel

The SEO Guru Neil Patel offers a free service which is very useful for creating good and competitive content. The tool is called „ubersuggest“ and offers a competitor analysis, keyword research and much more. This is for sure one of the most powerful free tools on the web.

Link: neilpatel.com/de/ubersuggest

Answerthepublic

Answerthepublic is a stunning tool and gives you a lot of information about search related questions based on your keyword. Just type in your keyword and you will get a list of questions and keywords. The free version does not offer a search volume and you can use it three times a day for a free request.

Link: answerthepublic.com

Article Structure

The structure of your article is important for the reader as well as for search rankings. Make sure to have a clear hierarchical structure in your articles starting with your headline and a stunning featured image to catch the full attention of our readership.

Title / Headline (H1)

The headline should cover the main topic of your content which can be quite hard sometimes. It’s very useful to use so called „powerwords“ in your title to reach a high CTR.

Learn more about headlines:
https://www.kommdirekt.digital/blog/seo-headlines-10-tipps/ (de)
https://www.sistrix.de/frag-sistrix/onpage-optimierung/welche-ueberschriften-headlines-sind-seo-relevant/ (de)
https://yoast.com/how-to-use-headings-on-your-site/ (de & en)
https://www.neurosciencemarketing.com/blog/articles/digg-headlines.htm

Learn more about powerwords:
https://www.enchantingmarketing.com/power-words/
https://sumo.com/stories/power-words

You can also proof your headline with online tools:
https://coschedule.com/headline-analyzer (en)

Featured Image

The featured image is the main image of your article. Think about the brand „Crocs“ – they are very comfortable and good for your feed but hey, they look like shit. No matter how good your text is, if the main image of your article looks like poop, no one will read your masterpiece of written text.

Selecting a matching image

The fascination of surfing is transported by pictures. In order to create a great piece of content you should give yourself some time to find a stunning featured image for your article.

If you don’t have a matching image for your content you can use sites like unsplash.com to find amazing free-to-use images for your article. Altough you don’t have to in case of Unsplash, we ask you to always credit the photograper in all images.

Size and format

The size of the featured image should be 1920x1080px. The maximum file size is 300kb.
Accepted file formats are jpg, jpeg and png.

Resize and compress your images here: iloveimg.com

Content

Let’s start with the main part of your article – the content. Now the work you already did before helps you to create a great article.

Introduction (Excerpt)

The introduction gives readers a short overview about the article in two or three sentences. Also, the introduction will be used as excerpt on previews and is displayed in Google’s search results. Make sure that your main keyword is covered in the introduction.

Subheader structure H2-H6

In order to have good structure in your article you have to use the headline tags h2-h6.

Find out more about the structure of headings: https://www.w3.org/WAI/tutorials/page-structure/headings/

Keywords

Your well researched keywords should somehow find their way to your text but this is not enough to get good search results. Try to place the keywords in a natural way within your article. Let’s say you write an article with 1.000 words. Your main keyword should be mentioned in the text around ten times. Also, the main keyword should be a part of some of your subheadings (H2). But don’t do keyword stuffing as this will have a bad effect on your search results. If your main keyword is good researched and fits to your topic you will find a natural way to place the keyword in your content.

Learn more about keyword density:
https://www.seo-kueche.de/lexikon/keyword-density/ (de)

Selection of images for your article

The selection of pictures for your article should be as good as your text. Images do support your article with positive emotions. Think about yourself – how do you feel if you see an amazing picture of a perfect left-hander at a beautiful place without a crowded line-up!? Can you feel that positive emotion? Do you think that this state of emotion is good if you want to spread your message? Yeah, you are right, it definitely is. We recommend to add some great pictures to your article. As mentioned before, you can use unsplash.com for more images if you don’t have enough.

Size and formats

• The prefered orientation of images is landscape. If you have multiple images with portrait orientation, we recommend you to combine each two images so that the format is more or less landscape.
• If you want to include a single portrait image, we recommend to set the maximum width to 800px and the position to center.
• Accepted file formats are jpg, jpeg and png.
• Max. File Size: 150kb

Resize your images here: https://www.iloveimg.com/

SEO for images

You picked some great pictures and now you are ready to upload them. A lot of traffic can be achived by image search tools such as Google. In order to make your pictures „search-relevant“ you need to set the „alt-attribute“ of the image. Make sure to find a good description for your picture and try to add the main keyword if it makes sense.

Links

A good article should always have some good links to further information related to the article’s topic.

Internal links

For internal links you just need to mark the word you want to link and click on the „link-chain button“ of the html editor toolbar. Type in some ideas related to your content and the search bar suggests articles that are already published on our website. You can also link to other articles that you published before.

External links

It is always a good idea to link to other external websites for more information. Please make sure that all links to other websites are related to the topic, trusted and well researched.

Set up your backlinks: https://www.seo-kueche.de/lexikon/backlink/ (de)

Tags and Categories

Categories

You can choose between different categories when you publish an article on prime-surfing.de. We offer several categories such as news, stories, products or promotions. Our readers will find your article in the corresponding channels on our frontend.

Tags

Choose the right „tags“ for your article. You can add own tags that fit to your article but don’t use more than five. Tags have different functions. A few of them are:

• Create additional keywords for your article
• Organize multiple articles in one place. WordPress creates landig pages for every tag. Those landing pages are indexed by search engines and therefore create traffic.

So, you should choose your Tags very wiseley, don’t use widely words, be specific and if use them repeatedly if you write multiple articles that includes the same topic.

Facebook Publishing & Newsletter Support (paid service)

If you subscribed to our professional creator package, we offer Facebook & Newsletter Support for your articles and channels. Just click the checkbox for Facebook posts at the end of the article form. You can also add a designated date that you want us to post the article on Facebook. We try our best to schedule the article according to your preferred publishing time but can’t promise it as we have manage other content too.

Tools for publishing

• Free online tool for cropping & resizing your images: iloveimg.com
• Free & full image editor: gimp24.de
• Proof your headline online: coschedule.com/headline-analyzer
• Proof your readability: fleshindex.de,  leichtlesbar.ch 
• Spelling rules: wortliga.de/textanalyse (de)
• Create stunning visuals for free: canva.com