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MEDIAKIT

2020

Classic Media Ads, Digital Advertising & Advertorials

OUR MISSION

Prime Surfing Magazine builds the bridge between surfers in the German-speaking area and the waves of this planet. We provide the landlocked surf scene with the vital dose of surfing, similar to how the Raisin Bombers once supplied Berlin with food.

INHALT

MAGAZINE
PRINT

Prime Surfing Magazine is the only German-language Surf Mag with a regular publication frequency. The magazine offers its audience profoundly researched articles, fascinating stories and the most beautiful photos immortalized on high-quality paper.

MAG FACTS

APRIL

REALEASE DATE: 20.04.2020
AD-DEADLINE : 26.03.2020

JUNE

REALEASE DATE: 22.06.2020
AD-DEADLINE : 26.05.2020

AUGUST

REALEASE DATE: 20.08.2020
AD-DEADLINE : 26.07.2020

SEPTEMBER

REALEASE DATE: 20.10.2020
AD-DEADLINE : 26.09.2020

4

issues a year

3.300

active subscriber

20.000

copies

134

pages

10%
SWITZERLAND
20%
AUSTRIA
70%
GERMANY
100%
ZIELGRUPPE

TARGET AUDIENCE

AGE: 18-39

SEX: 75% MEN

TRAVEL ENTHUSIAST

LOVE SPORTS

LOVES SHOPPING

LIKES MOVIES & VIDEO

THE WEBSITE
DIGITAL

Responsive infotainment on all platforms - whether desktop, tablet or smartphone. On prime-surfing.de we publish daily news and stories from the world of surfing as well as the best videos and fascinating pictures.

In 2020 we will have a re-launch of the website and focus on relevant SEO topics in order to create the most relevant content.

VISIT PRIME-SURFING.DE

WEB FACTS

30.000

monthly Unique User

100.000

Monthly Visits

250.000

Monthly Impressions

55%

mobile user

40%

Desktop User

5%

tablet user

1.200

Newsletter subscribtions

1.100

PUSH MESSAGE SUBSCRIBTIONS

5 MIN

AVERAGE READ TIME PER VISIT

SOCIAL
DIGITAL

Prime Surfing is active on all relevant social media channels and exchanges information with its customers via the various platforms.

SOCIAL FACTS

21.000

fans

7.000

follower

25.000

monthly visitors

E-MAGAZINE
DIGITAL

With Issuu we distribute our e-MAG directly to our readership. Wether they want to read a single issue or combine a subscribtion with the printed magazine. No matter where you are - Prime Mags will be available.

  • PERFECT FOR MOBILE DEVICES
  • READ THE MAGS EVERYWHERE
  • COMBINE WITH PRINT SUBSCRIBTIONS
  • 2.000 UNIQUE READER

CLASSIC PRINT ADS
Advertise with us

DOUBLE PAGE ADVERTISING

A double-page ad is the ideal format for sustainable brand building. No other ad placement is more prominent and offers longer retention than the DPS.

8.000
Double Page Ad | Customer VANS

SPECS

ADVERTISING@PRIMESPORTS.DE
AD SIZE

420 x 210mm

3mm Bleed

FILE FORMAT

JPG, PNG,PDF

RES.

300 DPI

LNK

CMYK

SINGLE PAGE ADVERTSISING

Our single page ads are always placed on the right and fit perfectly between the contents.This form of advertising is the best placement when it comes to being part of Prime Surfing.

5.000
Single Page Ad | Customer O'NEILL

SPECS

ADVERTISING@PRIMESPORTS.DE
AD SIZE

210 x 210mm

3mm Bleed

FILE FORMAT

JPG, PNG,PDF

RES.

300 DPI

LNK

CMYK

HALF-PAGE ADVERTISING

Small but powerful! With a Half Page Ad your advertisement will be reflected in the middle of the Prime Surfing Magazine content.

3.000
Half-Page Ad | Customer VDWS

SPECS

ADVERTISING@PRIMESPORTS.DE
AD SIZE

210 x 105mm

3mm Bleed

FILE FORMAT

JPG, PNG,PDF

RES.

300 DPI

LNK

CMYK

INSIDE BACKCOVER

The Inside Backcover sets the exclamation mark at the end of the magazine. On the thick cover paper your major message says goodbye to the audience from our magazine.

EXCLUSIVE
6.000
Single Page Ad | Customer O'NEILL

SPECS

ADVERTISING@PRIMESPORTS.DE
AD SIZE

210 x 210mm

3mm Bleed

FILE FORMAT

JPG, PNG,PDF

RES.

300 DPI

LNK

CMYK

BACKCOVER

The backcover is the ideal placement to attract readers' attention before buying, during consumption and afterwards.

EXCLUSIVE
7.000
Backcover| Customer QUIKSILVER

SPECS

ADVERTISING@PRIMESPORTS.DE
AD SIZE

210 x 210mm

3mm Bleed

FILE FORMAT

JPG, PNG,PDF

RES.

300 DPI

LNK

CMYK

ADVERTORIALS
Advertise with us

No matter if print, online, social media or cross media, Prime Surfing offers you the editorial preparation of your topics and integrates them in the world of Prime Surfing.

VISIT PRIME-SURFING.DE

8 Pages Brand Story | Customer QUIKSILVER

BRAND STORY

Tell the story of your brand to our audience. No matter if you are a start-up or you are haveng your 50th anniversary. Show how your company developed or how suistainable your products are.

PRICING

ADVERTORIAL
EXCLUSIVE

4 Pages

6.000
Two pages to introduce your camp, stuff, story and two pages for your camp details.
  • Exclusive advertorial
  • 4 Pages feature
  • Print & online
EXCLUSIVE

6 Pages

8.000
Two pages to introduce your camp, stuff, story and four pages for your camp details.
  • Exclusive advertorial
  • 6 Pages feature
  • Print & online
EXCLUSIVE

10 Pages

10.000
Two pages to introduce your camp, stuff, story and six pages for your camp details.
  • Exclusive advertorial
  • 6 Pages feature
  • Print & online

PRIME HOUSING

All German-speaking surfers travel to the coasts of this earth to surf and need accommodation. We present your surf camp, hotel or hostel to our readers in Prime Housing in an authentic and appealing way.

Prime Housing 1/1| Customer MAGIC QUIVER SURF LODGE

PRICING

ADVERTORIAL
EXCLUSIVE

1 Page

2.000
  • Your destination on a fullpage
  • Exclusive advertorial
  • Perfect target audience
  • Print & online
EXCLUSIVE

Double Page

4.000
  • Double the size
  • Eye catching
  • Perfect target audience
  • Print & online

PRIME DESTINATION

At the beginning of every surf trip there is the question of where the journey should go. We give our readers the answer to this question by presenting your spot in the Prime Destination.

Prime Destination| Customer TOURISM

PRICING

ADVERTORIAL
EXCLUSIVE

4 Pages

6.000
  • Exclusive
  • Four pages
  • Individual content
  • Print & online

WETSUIT GUIDE

The most important gadget of every European landlocked surfer is his wetsuite. We present the current wetsuits in an appealing and informative way and help our readers to find the right wetsuite for their next trip or for river surfing.

Backcover| Customer QUIKSILVER

PRICING

ADVERTORIAL
GUIDE

1 Page

1.000
  • Guide
  • Singlepage
  • Up to 3 products
GUIDE

2 Pages

2.000
  • Guide
  • Doublepage
  • Up to 3 products

SURFCAMP SPECIAL

You have a surf camp, Prime Surfing has your future guests. We introduce your surf camp cross medial to our readers with all relevant facts, photos and video clips with a direct booking option.

Backcover| Customer QUIKSILVER

PRICING

ADVERTORIAL
EXLUSIVE

2 Pages

4.000
  • Exclusive
  • Doublepage feature
  • Individual content
  • Print & online
EXLUSIVE

4 Pages

6.000
  • Exclusive
  • Four pages
  • Individual content
  • Print & online
GUIDE

6 Pages

8.000
  • Exclusive
  • Six pages
  • Individual content
  • Print & online

CLASSIC ONLINE ADS
Advertise with us

XXL BILLBOARD

In the beginning is the billboard! Your advertisement is placed full format and strikingly above our content without negatively affecting the user's surfing behavior.

PRICING

MEDIA
DIGITAL

CPM

90
DIGITAL

MONTH

2.000
DIGITAL

SEASON

8.000

SPECS

ADVERTISING@PRIMESPORTS.DE
AD SIZE

1.750 x 450px

We make sure your Ad will look perfect on all devices.

FILE FORMAT

JPG, PNG, GIF, HTML5

For more specials ads we recommend html5 formats but you should know how to build them full responsible. Please deliver the .zip file including a index.html file.

FILE SIZE

100KB MAX.

Small files deliver a better user experience and this makes them smile :-) No one wants to wait for slow loading pages or ads.

LNK

HTTPS://

Please send us a target url in order to link the ad to the right place.

HALF-PAGE AD

The Half Page Ad is often overlooked as a form of advertising, which makes this advertising placement so attractive. The Half Page ad is pleasantly striking and always there.

PRICING

MEDIA
DIGITAL

CPM

50
DIGITAL

MONTH

1.000
DIGITAL

SEASON

5.000

SPECS

ADVERTISING@PRIMESPORTS.DE
AD SIZE

300x 600px

We make sure your Ad will look perfect on all devices.

FILE FORMAT

JPG, PNG, GIF, HTML5

For more specials ads we recommend html5 formats but you should know how to build them full responsible. Please deliver the .zip file including a index.html file.

FILE SIZE

100KB MAX.

Small files deliver a better user experience and this makes them smile :-) No one wants to wait for slow loading pages or ads.

LNK

HTTPS://

Please send us a target url in order to link the ad to the right place.

PARALLAX AD

In the middle of it instead of just there! The Parallax is integrated into the content, eye-catching and yet not disturbing for the user.

PRICING

MEDIA
DIGITAL

CPM

75
DIGITAL

MONTH

1.500
DIGITAL

SEASON

7.500

SPECS

ADVERTISING@PRIMESPORTS.DE
AD SIZE

690 x 800px

Please place your main message within 600x600px. Leave some margin at the top and bottom to make sure the message is visible.

FILE FORMAT

JPG, PNG, GIF, HTML5

For more specials ads we recommend html5 formats but you should know how to build them full responsible. Please deliver the .zip file including a index.html file.

FILE SIZE

100KB MAX.

Small files deliver a better user experience and this makes them smile :-) No one wants to wait for slow loading pages or ads.

LNK

HTTPS://

Please send us a target url in order to link the ad to the right place.

MEDIA PRICING

CLASSIC PRINT ADS

DOUBLE PAGE

€8.000
print & e-mag

SINGLE PAGE

€5.000
print & e-mag

HALF-PAGE

€3.000
print & e-mag

INSIDE BACKCOVER

€6.000
print & e-mag

BACKCOVER

€7.000
print & e-mag

PRINT ADVERTORIALS

Brand story

€4.000 | 2 pages
€6.000 | 4 pages
€8.000 | 6 pages
€10.000 | 10 pages

Prime housing

€2.000 | 1 PAGE
€4.000 | 2 PAGES

Prime Destination

€6.000 | 4 PAGES
€8.000 | 6 PAGES

WETSUIT GUIDE

€1.000 | 1 PAGE
€2.000 | 2 PAGES

SURFCAMP SPECIAL

€4.000 | 2 PAGES
€6.000 | 4 PAGES
€8.000 | 6 PAGES

CLASSIC ONLINE ADS

BILLBOARD

€90,00 | cpm
€2.000 | p. month
€10.000 | p. season

HALF-PAGE AD

€50,00 | cpm
€1.000 | p. month
€5.000 | p. season

PARALLAX

€75,00 | cpm
€1.500 | p.month
€7.500 | p. season

CONTACT
The Team

Nico Steidle

Editor in Chief Digital

Nico grew up in Oberammergau, a small village close to the alps. Since he was a kid he had a great passion for snowboarding and surfing. While he was studying for being a tacher he spent a year on La Reunion working on his surf-skills. As a father he loves to spend time on the mountain with his youngun. Nico is well connected to the scene and provides our reader with the latest swell.

Mail: Nico.Steidle@Primesports.de

Melanie Schönthier

Editor in Chief Print

Mel is the brain behind the beloved content we serve in our mag. Together with her husband Berni she produces the content we dream of. Both live in hossegor, the so called european hawaaii.

Mail: Nico.Steidle@Primesports.de

Basti Gogl

Sales & Editorial

Basti is the so called "silverback" in the team. He is part of the core business since ages and has been working for the snowboardermbm as a chief editor for more than a decade. Basti pushed prime over the last four years to the max. As Co-Founder and CEO of the company he is mainly involved in every step PRIME does. No matter if it´s production, marketing, sales or accounting.

Mail: Sebastian.Gogl@Primesports.de

Chris Schubert

Sales & Editorial

Chris background is 100% digital. Working as a digital marketer and marketing guy for more than a decade gives him the abillity to lead PRIME into a digital publishing future. Being a passionated snowboarder and surfer he loves to spend as much time as he can on the mountains and at the sea.

Mail: Christian.Schubert@Primesports.de

VISIT US AT
THE PRIME SPORTS OFFICE
WESTERMÜHLSTRAßE 8
80469 MÜNCHEN

MAIL: info@primesports.de

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